An affiliate program is a professional marketing system which is used by individuals and companies (who own and operate their own websites) for the purpose of promoting a gambling company to their customer base. It is a type of partnership between an online merchant and a website owner where the online merchant compensates the website owner for the revenue generated through the merchant's links on their website. An affiliate is paid a commission every time a customer referred through your website generates revenue for the merchant. It's an easy way to generate income from traffic you already have on your website.
When a visitor to your site (or subscriber of your newsletter) becomes a referred customer (by clicking on your affiliate click-thru referral link to the corresponding website, fully registers and makes an initial deposit), you earn commissions for the life of the customer.